Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a component of Chrysler given that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its prior owner American Motors Corporation (AMC).
Jeep’s current merchandise selection consists solely of sport utility autos and off-street autos, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market place segment the Wagoneer is deemed to have created. Jeep offered 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal promoting brand in the U.S. during the first half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to sell Jeep-branded autos, and if Jeep have been spun off into a separate organization, it is estimated to be really worth between $22 and $33.5 billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been utilized as U.S. Army slang for new recruits or autos, but the Globe War II “jeep” that went into production in 1941 exclusively tied the title to this light military 4×4, arguably producing them the oldest four-wheel drive mass-production autos now recognized as SUVs. The Jeep grew to become the major light 4-wheel-drive car of the United States Army and the Allies during Globe War II, as effectively as the postwar period. The term grew to become frequent worldwide in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos such as the Humvee, and inspired the creation of civilian analogs such as the unique Series I Land Rover. Numerous Jeep variants serving related military and civilian roles have given that been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever given that Willys-Overland launched production of the first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, remains in production given that 1986. With its sound axles and open best, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep models (the CJ-5 and the SJ Wagoneer) appreciated extraordinary three-decade production runs of a single entire body generation.
In lowercase, the term “jeep” continues to be utilized as a generic term for autos inspired by the Jeep that are appropriate for use on rough terrain.